The CoffeeFool's Truth on Fresh

The CoffeeFool approached fivefivefour (then doba web services) in January 2005 for help on their website.

The problem: A custom e-commerce solution with monthly service fees and increasingly limited flexibility.

The CoffeeFool had big dreams and why not? They had a successful 100% online business that was selling coffee, the world's 2nd traded largest commodity by volume.

fivefivefour and the CoffeeFool developed a matrix for criteria to be used to select an application service provider. fivefivefour surveyed the market and then set up development accounts with several providers to run them through the paces. The CoffeeFool selected Volusion to power their backend.

fivefivefour took The CoffeeFool's graphic design and applied it to the Volusion system, this is called theming, a fivefivefour specialty.

Periodically over the last year and a half, The CoffeeFool has called upon fivefivefour to update the look and feel on the website.